Everstrat offers a comprehensive
solution to fully define your markets, understand current penetration, competitor saturation, and wallet share. By taking a look at new growth, retention of existing business, and ACV/Revenue churn across fiscal years, you'll understand which segments of the market are most attractive and where growth will likely originate for the business in both the short and long term.
This allows you to focus content marketing, email marketing, advertising, trade shows, and discretionary paid search spend in exactly the right places. Every one of your marketing team will love you if you can deliver accurate market sizing calculations that can drive strategic planning.